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Be Smart. Be Well. Join Us

As many of you know, I have been part of the content marketing team supporting BeSmartBeWell.com since 2011. BeSmartBeWell.com is an award-winning consumer health website produced by Health Care...

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5 Marketing Stats to drive 2014

As marketers their plans for launch 2014, here are 5 important stats to keep in mind, courtesy of MarketingProfs.com. These and more will drive your strategies and tactics over next 12 months: 1)...

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Responsys Finalizes Merger with Oracle

Last week Responsys finalized their merger with Oracle (Feb. 6, 2014). Why did Oracle buy Responsys? Marketing orchestration is complex but critical now — This is Responsys’ B2C sweet spot, while...

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Bye Bye Blackberry

After nearly 14 years, I am no longer using a Blackberry. At the T-Mobile store in Oak Park, IL on Feb. 13, I dropped my two year “relationship” with AT&T and turned off my iPhone 3G and my...

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Win-Back Programs Work: I’m Back!

    After 5+ year break, the Chicago Tribune won me back today as a print (4 days) and digital editions subscriber. How did they do it? Marketing Tip: they delivered free samples to my door step for a...

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Shareaholics Study: YouTube Pummels Facebook In Post-Click Engagement

These social engagement rate findings are truly worth pondering. Don’t give YouTube the short stick. Take pause with the hype about those content discovery engines like Stumbleupon. From AllFacebook’s...

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How to Start Content Marketing in a Highly-Regulated Industries

My client Be Smart. Be Well. (BSBW) and I had the opportunity to present at Content Marketing World on September 10, 2014 in Cleveland. BSBW is the content brand from Blue Cross Blue Shield of IL, TX,...

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Happy Friday!

It’s been quite a week here at Prairie Orange. Now it’s about 3 pm on Friday. This is the time of week I find myself kicking around Pinterest doing the curation work for my client Be Smart. Be Well. I...

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Content Marketing Gets Personal

I think you all know that I lead the marketing effort for Be Smart. Be Well., the content brand for Blue Cross Blue Shield of IL, TX, OK, MT, and NM. During Nov-Dec 2014, we are focusing on the 7...

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Do You Know Jon Loomer? (Hint: Facebook Guru)

Facebook is a way of life now for 800 million people per day on this planet. Amazing. But Alex Madrigal says in Atlantic Magazine this month, their future is still far from secure. His article speaks...

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